
Public Private Partnerships as an Innovative Approach for Agricultural Sustainability in Sri Lankan
Abstract
Many countries identified the importance of Public Private Partnerships (PPP) in agriculture in terms of a shared mechanism among partners for input, resources, markets, technology, profitability, and associated risk. In addition, many studies revealed that the partnership approach empowered rural farmers, youth, and women regarding accessibility to the newly invented agriculture production and marketing technology. Nevertheless, in Sri Lanka, PPP primarily focused on construction and manufacturing. This Paper attempts to identify whether the right partners are the crucial factor in planning a PPP model for better agriculture prospects in Sri Lanka. Establishing the right PPP in research and development and agricultural marketing will enhance the growth of the agriculture sector in Sri Lanka, thereby sustainability in agriculture and the livelihood of millions of poor farm families, youngsters, and consumers.
© 2022 Janaka D. Kulatunga, Ajith Medis, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.