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M-Payment Adoption in SMEs; Virtual Entrepreneurs Cover

M-Payment Adoption in SMEs; Virtual Entrepreneurs

Sri Lanka Journal of Marketing

Volume 8 (2022): Issue 0

By: Isuru Chandradasa and Yasindee Liyanapathirana

Open Access

|Aug 2022

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DOI: https://doi.org/10.4038/sljmuok.v8i0.98

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Language: English

Page range: 133 - 151

Published on: Aug 8, 2022

Published by: Department of Marketing Management, University of Kelaniya

In partnership with: Paradigm Publishing Services

Keywords:

Informal virtual entrepreneurs,

M payment adoption,

M payment adoption and continuous use,

Perceived risk,

Technology adoption,

Unified theory of acceptance and use of technology (UTAUT 2),

Virtual enterprises

© 2022 Isuru Chandradasa, Yasindee Liyanapathirana, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 8 (2022): Issue 0

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