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Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka Cover

Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

Sri Lanka Journal of Marketing

Volume 8 (2022): Issue 0

By: Mohamed Najeem Fathima Nushra and Kaldeen Mohamed Mubarak

Open Access

|Aug 2022

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DOI: https://doi.org/10.4038/sljmuok.v8i0.96

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Language: English

Page range: 92 - 112

Published on: Aug 8, 2022

Published by: Department of Marketing Management, University of Kelaniya

In partnership with: Paradigm Publishing Services

Keywords:

Cosmetic industry,

Electronic word of mouth (e-WOM),

Purchase intention,

© 2022 Mohamed Najeem Fathima Nushra, Kaldeen Mohamed Mubarak, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 8 (2022): Issue 0

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