e-WOM & Purchase Intention towards Mobile Data Packages among Facebook users: The Mediating Effect of Brand Image
Language: English
Page range: 243 - 268
Published on: Dec 31, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 Christopher Wijeyakulasuriya, W. M. C. B. Wanninayake, D. A. T. Kumari, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.