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Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka Cover

Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka

Sri Lanka Journal of Marketing
Volume 7 (2021): Issue 2
By:  and    
Open Access
|Aug 2021
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DOI: https://doi.org/10.4038/sljmuok.v7i2.70
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Language: English
Page range: 194 - 211
Published on: Aug 30, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Brand citizenship behavior,
Customer perception,
Non-banking financial services sector,
Sri Lanka

© 2021 G. A. Sanka Jayampathi, R. A. S. Weerasiri, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 7 (2021): Issue 2
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