Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka
Open Access
|Aug 2021Authors
Language: English
Page range: 194 - 211
Published on: Aug 30, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 G. A. Sanka Jayampathi, R. A. S. Weerasiri, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.