The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust
By: B. D. T. M. Kamalasena and A. B. Sirisena
Open Access
|Jun 2021Language: English
Page range: 92 - 116
Published on: Jun 19, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 B. D. T. M. Kamalasena, A. B. Sirisena, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.