Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective
By: B. S. Galdolage
Open Access
|Jun 2021Language: English
Page range: 70 - 91
Published on: Jun 19, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2021 B. S. Galdolage, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.