Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation
Open Access
|Jun 2021Language: English
Page range: 1 - 21
Published on: Jun 19, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 B. M. A. Pushpakumara, Mohamed M. Shamil, M. R. K. N. Yatigammana, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.