Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka
Authors
Language: English
Page range: 53 - 80
Published on: Mar 10, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2021 Oshan N. N. Liyanage, W. M. C. B. Wanninayake, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.