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Impact of Real-time Social Media Content Marketing on Emotional Brand Attachment with Special Reference of Sri Lanka Food and Beverage Industry Cover

Impact of Real-time Social Media Content Marketing on Emotional Brand Attachment with Special Reference of Sri Lanka Food and Beverage Industry

Open Access
|Jul 2025

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Language: English
Page range: 251 - 274
Published on: Jul 22, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2025 Devika Pathirage, D. K. Thilina, N. T. Hewapathirana, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.