Impact of Facebook Marketing on the Purchase Intention of Generation Z: A Study on Fashion Brands
Authors
Language: English
Page range: 1 - 18
Published on: Jul 4, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2025 L. V. M. G. Vithana, A. G. N. K. Fernando, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.