Digital Marketing and Brand Engagement Behavior: A Conceptual Review
By: L. M. D. O. Wimalasena and C. Jayasinghe
Authors
Language: English
Page range: 208 - 239
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2025 L. M. D. O. Wimalasena, C. Jayasinghe, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.