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Impact of Brand Trust, Identification, and Quality of Service on Brand Evangelism with the Moderation of Brand Love: Special Reference to Sri Lanka's Real Estate Sector Cover

Impact of Brand Trust, Identification, and Quality of Service on Brand Evangelism with the Moderation of Brand Love: Special Reference to Sri Lanka's Real Estate Sector

Open Access
|Feb 2025

Authors

K. H. A. N. Kumarasinghe

khanimeshakumarasingha@gmail.com

Rajarata University of Sri Lanka

H. M. U. S. Hendeniya

udarahendeniya@mgt.rjt.ac.lk

Rajarata University of Sri Lanka
Language: English
Page range: 191 - 207
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2025 K. H. A. N. Kumarasinghe, H. M. U. S. Hendeniya, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.