Case Study on Consumer Behavior and Marketing Mix of Newly Launched Probiotic Butter and Probiotic Chocolates in India
By: Poonam Chaudhari and Athar Qureshi
Language: English
Page range: 158 - 169
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2025 Poonam Chaudhari, Athar Qureshi, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.