The Impact of Socialization Agents on Adolescent Consumer Vulnerability: Moderating Role of Living Area (With Reference to Franchised Fast-Food Industry in Sri Lanka)
Language: English
Page range: 138 - 157
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 G. P. K. Nishadi, B. N. F. Warnakulasooriya, K. P. L. Chandralal, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.