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Social Media Adoption Effect on Innovation and Perceived Business Performance of Small and Medium-Sized Enterprises in Sri Lanka Cover

Social Media Adoption Effect on Innovation and Perceived Business Performance of Small and Medium-Sized Enterprises in Sri Lanka

Sri Lanka Journal of Marketing
Volume 10 (2024): Issue 2
By: ,  ,   and    
Open Access
|Feb 2025
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DOI: https://doi.org/10.4038/sljmuok.v10i2.190
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Language: English
Page range: 73 - 101
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Innovation,
Perceived business performance,
Small and medium-sized enterprises,
Social media adoption

© 2025 A. L. W. Thushari De Silva, S. M. A. K. Samarakoon, G. S. Malalage, S. Amaratunge, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

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