Impact of Consumer Ethnocentrism on Global Brand Attitude: With Reference to FMCG Products Offered By Multinational Enterprises in Sri Lanka
Authors
Language: English
Page range: 25 - 46
Published on: Feb 10, 2025
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 Senari Hewa Nadugala, Sandun Weerasekera, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.