Brand Building in a VUCA Environment: A Study based on Star Hotels in Sri Lanka
Authors
Language: English
Page range: 170 - 204
Published on: Sep 9, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2024 W. M. H. M. Wijesundara, B. A. N. Eranda, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.