Impact of E-Word of Mouth (E-WOM) on Consumers’ Purchase Intention for Cosmetic Products: The Mediating Role of Brand Image (With reference to Facebook Users)
By: L. V. M. G. Vithana and P. I. N. Fernando
Authors
Language: English
Page range: 150 - 169
Published on: Sep 9, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 L. V. M. G. Vithana, P. I. N. Fernando, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.