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A Review Towards a Conceptual Model on Transactional Oriented Selling In High Involvement Purchases: Gem And Jewellery Industry in Sri Lanka Cover

A Review Towards a Conceptual Model on Transactional Oriented Selling In High Involvement Purchases: Gem And Jewellery Industry in Sri Lanka

Open Access
|Sep 2024

Authors

L. L. Y. R. Lenaduwa

yamunaranjanielenaduwa@gmail.com

University of Peradeniya

B. A. N. Eranda

nuresh@mgt.pdn.ac.lk

University of Peradeniya
Language: English
Page range: 68 - 97
Published on: Sep 9, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2024 L. L. Y. R. Lenaduwa, B. A. N. Eranda, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.