Role of Point-of-Purchase on Consumers’ Perception of Coca-Cola Beverage in Nigeria
Authors
Language: English
Page range: 27 - 44
Published on: Sep 9, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2024 Christianah Ojenike, Babatunde Musiliu Abina, Oluseyi Ajayi, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.