Unravelling the Effect of Consumer Perception of CSR Practices of Multinational Enterprises on Consumer Purchase Intention: Insights from the Sri Lankan FMCG Sector
Language: English
Page range: 205 - 232
Published on: Sep 9, 2024
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Thilini Udeshika Ganegoda, Sandun Weerasekera, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.