Impact of perceived authenticity in micro-influencer marketing on purchasing intention in fitness sector: The mediation role of trust
DOI: https://doi.org/10.4038/jmm.v9i1.30 | Journal eISSN: 2792-1255
Language: English
Page range: 1 - 25
Published on: Oct 19, 2022
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
© 2022 D. N. M. N. Wijerathna, T. R. Wijesundara, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.