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Factors Affecting Online Customer Loyalty in the Banking Industry in Sri Lanka Cover

Factors Affecting Online Customer Loyalty in the Banking Industry in Sri Lanka

Journal of Management Matters

Volume 12 (2025): Issue 2

By: P. Gunawardena

Open Access

|Feb 2026

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DOI: https://doi.org/10.4038/jmm.v12i2.95 | Journal eISSN: 2792-1255

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Language: English

Page range: 39 - 54

Published on: Feb 23, 2026

Published by: Faculty of Management Studies, Rajarata University

In partnership with: Paradigm Publishing Services

Keywords:

Corporate image,

Internet familiarity,

Perceived social presence,

Website quality

© 2026 P. Gunawardena, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2025): Issue 2

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