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Factors Affecting Online Customer Loyalty in the Banking Industry in Sri Lanka Cover

Factors Affecting Online Customer Loyalty in the Banking Industry in Sri Lanka

Journal of Management Matters
Volume 12 (2025): Issue 2
By:   
Open Access
|Feb 2026
Authors

Authors

P. Gunawardena

mgtmatters@gmail.com

National Savings Bank
DOI: https://doi.org/10.4038/jmm.v12i2.95 | Journal eISSN: 2792-1255
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Language: English
Page range: 39 - 54
Published on: Feb 23, 2026
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
Keywords:
Corporate image,
E-loyalty,
Internet familiarity,
Perceived social presence,
Trust,
Website quality

© 2026 P. Gunawardena, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2025): Issue 2
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