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Analyzing the Effectiveness of Revenue Management Techniques for Maximizing Revenue in Casual Dining Restaurants Cover

Analyzing the Effectiveness of Revenue Management Techniques for Maximizing Revenue in Casual Dining Restaurants

International Journal of Contemporary Business Research

Volume 3 (2024): Issue 2

By: R. D. K. G. Aththanayake, A. C. I. D. Karunarathne and I. S. Narampanawa

Open Access

|May 2025

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DOI: https://doi.org/10.4038/ijcbr.v3i2.22 | Journal eISSN: 2961-5259

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Language: English

Page range: 217 - 240

Published on: May 4, 2025

Published by: Faculty of Business, NSBM Green University

In partnership with: Paradigm Publishing Services

Keywords:

Revenue management,

Revenue optimization,

Casual dining restaurants,

Pricing strategies,

Non-pricing strategies

© 2025 R. D. K. G. Aththanayake, A. C. I. D. Karunarathne, I. S. Narampanawa, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 3 (2024): Issue 2

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