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Analyzing the Effectiveness of Revenue Management Techniques for Maximizing Revenue in Casual Dining Restaurants Cover

Analyzing the Effectiveness of Revenue Management Techniques for Maximizing Revenue in Casual Dining Restaurants

International Journal of Contemporary Business Research
Volume 3 (2024): Issue 2
By: ,   and    
Open Access
|May 2025
Authors

Authors

R. D. K. G. Aththanayake

hte19019@std.uwu.ac.lk

Uva Wellassa University, Badulla

A. C. I. D. Karunarathne

chandi@uwu.ac.lk

Uva Wellassa University, Badulla

I. S. Narampanawa

samindinarampanawa@gmail.com

Uva Wellassa University, Badulla
DOI: https://doi.org/10.4038/ijcbr.v3i2.22 | Journal eISSN: 2961-5259
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Language: English
Page range: 217 - 240
Published on: May 4, 2025
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
Keywords:
Revenue management,
Revenue optimization,
Casual dining restaurants,
Pricing strategies,
Non-pricing strategies

© 2025 R. D. K. G. Aththanayake, A. C. I. D. Karunarathne, I. S. Narampanawa, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 3 (2024): Issue 2
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