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The Business of Collaboration: Creating a Successful Community Engagement Course in the Business School Using Alliance Theory Cover

The Business of Collaboration: Creating a Successful Community Engagement Course in the Business School Using Alliance Theory

Open Access
|Aug 2025

Figures & Tables

Table 1

Theory on Happy Romantic Relationships vs. Theory on Effective CEC Partnerships.

ROMANTIC RELATIONSHIP ITEMMEANINGCOORELATING ALLIANCE DRIVER
(Stewart and Alrutz, 2012)(Austin, 2000)
Put yourself on the marketUnderstand your goals and needsAlignment of strategy, mission, and values
Build on existing relationshipsExpand connections you already havePersonal connection and relationships
Make quality face timeCommunicate oftenPersonal connection and relationships
Name what you need and wantKnow what will generate value for youValue generation and shared visioning
Actions speak louder than wordsGenerate value for your partnerValue generation and shared visioning
Opposites attractCreate new missions and values for the partnershipAlignment of strategy, mission, and values
Managing baggageLearn what constraints the CP has and how to overcome thosePersonal connection and relationships; Continual learning
Addressing conflictWork through challenges togetherPersonal connection and relationships
Routine maintenanceContinue to make sure the partnership is beneficialPersonal connection and relationships; Value generation and shared visioning
It’s not you, it’s meEvaluate when a partnership has come to an endContinual learning
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DOI: https://doi.org/10.33596/coll.114 | Journal eISSN: 2638-4396
Language: English
Page range: 3 - 3
Published on: Aug 13, 2025
Published by: University of Miami Libraries
In partnership with: Paradigm Publishing Services

© 2025 Melissa Clark, Anthea Phitides, Amy Markwald, published by University of Miami Libraries
This work is licensed under the Creative Commons Attribution 4.0 License.