Abstract
Organizations have recently experienced increased risks due to political, technological, social, legislative, and environmental volatility. Accordingly, effective management should strive to enhance crisis prevention and preparedness activities that mitigate risks and strengthen organizational resilience and response capabilities. Modern crises challenge traditional crisis management preparedness approaches and decision making, ranging from modes of collaboration and application of emerging technologies to needs for real-time information sharing and ways of adequately addressing stakeholders. Hence, this research aims to assess the effectiveness and challenges of modern tool use and provide an overview of activities and approaches that organizations can employ in their modern crisis preparedness and resilience strengthening strategies. Secondary data from relevant scientific and professional sources was used. Findings indicate that a proactive communication approach, collaboration, innovation, and digital transformation shape the current effective crisis management. Research limitations include the application of secondary data and the extent of available, relevant literature. This research provides insights towards a more comprehensive understanding of crisis preparedness and crisis management literature, as well as provides benefits to organizations by highlighting key trends.