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Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry Cover

Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry

Open Access
|Jun 2025

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DOI: https://doi.org/10.2478/zireb-2025-0004 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
Language: English
Page range: 75 - 102
Published on: Jun 5, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Tahsina Khan, Md. Khaled Amin, Rezbin Nahar, Thurasamy Ramayah, Farheen Hassan, published by University of Zagreb, Faculty of Economics & Business
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