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Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry Cover

Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry

Zagreb International Review of Economics and Business
Volume 28 (2025): Issue 1 (May 2025)
By: Tahsina Khan,  Md. Khaled Amin,  Rezbin Nahar,  Thurasamy Ramayah and  Farheen Hassan  
Open Access
|Jun 2025

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DOI: https://doi.org/10.2478/zireb-2025-0004 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 75 - 102
Published on: Jun 5, 2025
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Knowledge,
Brand Endorsement,
Internal Branding,
Management Support
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2025 Tahsina Khan, Md. Khaled Amin, Rezbin Nahar, Thurasamy Ramayah, Farheen Hassan, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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