Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry
Authors
Tahsina Khan
Bangladesh University of Professionals (BUP), Dhaka, Bangladesh
Rezbin Nahar
American International University, Bangladesh
Thurasamy Ramayah
Universiti Sains Malaysia, Penang, Malaysia
Farheen Hassan
American International University, Bangladesh
Language: English
Page range: 75 - 102
Published on: Jun 5, 2025
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Tahsina Khan, Md. Khaled Amin, Rezbin Nahar, Thurasamy Ramayah, Farheen Hassan, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.