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The Role of Demographics and Entrepreneurial Motives in Digital Sales Adoption

Open Access
|Dec 2024

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DOI: https://doi.org/10.2478/zireb-2024-0027 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
Language: English
Page range: 269 - 289
Published on: Dec 5, 2024
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Samuel Plecko, Barbara Bradač Hojnik, Polona Tominc, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.