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The Role of Demographics and Entrepreneurial Motives in Digital Sales Adoption

Open Access
|Dec 2024

Authors

Samuel Plecko

samuel.plecko@um.si

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

Barbara Bradač Hojnik

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia

Polona Tominc

University of Maribor, Faculty of Economics and Business, Maribor, Slovenia
DOI: https://doi.org/10.2478/zireb-2024-0027 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
Language: English
Page range: 269 - 289
Published on: Dec 5, 2024
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Samuel Plecko, Barbara Bradač Hojnik, Polona Tominc, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.