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The Role of Demographics and Entrepreneurial Motives in Digital Sales Adoption Cover

The Role of Demographics and Entrepreneurial Motives in Digital Sales Adoption

Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 2 (November 2024)
By: Samuel Plecko,  Barbara Bradač Hojnik and  Polona Tominc  
Open Access
|Dec 2024
DOI: https://doi.org/10.2478/zireb-2024-0027 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 269 - 289
Published on: Dec 5, 2024
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
digital technologies in sales,
demographics,
entrepreneurs’ motives,
early-stage entrepreneurs
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2024 Samuel Plecko, Barbara Bradač Hojnik, Polona Tominc, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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