Have a personal or library account? Click to login
Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic Cover

Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic

Open Access
|Jan 2024

References

  1. Bartova, M. (2021). Scientists warn against using wood as a substitute for fossil fuels. Retrieved 20 07 2023 from https://energozrouti.cz/z/vedci-varuji-pred-vyuzivanim-dreva-jako-nahrady-za-fosilni-paliva.
  2. Dieselgate – (ne)dočkáme se odškodnění. Retrieved 24 08 2023 from www.dtest.cz/clanek-5511/dieselgate-ne-dockame-se-odskodneni.
  3. Gates, B. (2021). Jak zabránit klimatické katastrofě. Řešení, která máme, a průlomy, které potřebujeme. Jan Melvil Publishing.
  4. Green Party results in districts. (2021). Retrieved 25 08 2023 from www.idnes.cz/volby/parlamentni/2021/celkovevysledky?strana=zeleni&id=5.
  5. Hamlin, L. (2020). Data on global energy consumption in 2020 shows that fossil fuels completely dominate world energy consumption. Retrieved 15 08 2023 from https://realisticka.cz/2021/07/13/udaje-o-globalni-spotrebe-energie-v-roce-2020-ukazuji-ze-fosilni-paliva-zceladominuji-svetove-spotrebe-energie/.
  6. Hrubcikova, K. (2023). EY Future Consumer Index: Spotřebitelé už neslyší na značky. Udržitelnost výrobků mění za cenovou dostupnost. https://www.ey.com/cs_cz/news/2023/06/ey-future-consumer-index-spotrebitele-uz-neslysi-na-znacky.
  7. Implementation Plan of the Strategic Framework Czech Republic 2030, p. 26, (see Government Resolution No. 669/2018). Retrieved 21 08 2023. https://www.cr2030.cz/strategie/wpcontent/uploads/sites/2/2018/10/Implementa%C4%8Dn%C3%AD-pl%C3%A1n.pdf.
  8. Kratochvilova, Z. (2019). 5 Příznaků udržitelné firmy. Retrieved from https://amsp.cz/5-priznaku-udrzitelne-firmy/.
  9. Langerova (2021). Doba sdílení je tady. Půjčování aut, kol a koloběžek dosahuje vrcholu. Retrieved 18 08 2023 from www.podnikatel.cz/clanky/doba-sdileni-je-tady-pujcovani-aut-kol-a-kolobezek-dosahuje-vrcholu/.
  10. Meadows (1972). The Limits of Growth. Retrieved 25 07 2023 from en.wikipedia.org/wiki/The_Limits_to_Growth.
  11. Ottman, J. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Berrett-Koehler Publishers. ISBN: 978-1605098661.
  12. Parsons, J. (2021). We’re breating in 7,000 microplastic particles every day. Retrieved 07 08 2023 from https://metro.co.uk/2021/11/08/were-breathing-in-7000-microplastic-particles-every-day-15563091/.
  13. Petherick, L. (2020). Greenwashing: The New Brainwashing. Retrieved 15 08 2023 from ourenvironment.ac.nz/2020/05/08/greenwashing-thenew-brainwashing/.
  14. Reports on the state of the environment. Retrieved 24 08 2023 from www.mzp.cz/cz/zpravy_o_stavu_zivotniho_prostredi_publikace.
  15. Sara, F. (2021). It’s much worse with microplastics. We breathe in thousands of particles a day, a study found. Retrieved 23 8 2023 from https://www.novinky.cz/veda-skoly/clanek/s-mikroplasty-je-to-mnohem-horsi-vdechneme-tisice-castic-denne-zjistila-studie-40377350.
  16. Scientists find solution to measure harmful plastic particles in human sewage. University of Portmouth V/202. Retrieved 23 08 2023 from https://www.eurekalert.org/news-releases/584229.
Language: English
Page range: 9 - 18
Published on: Jan 29, 2024
Published by: WSB Merito University in Gdansk
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Dagmar Skokanova, published by WSB Merito University in Gdansk
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.