Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic
By: Dagmar Skokanova
Authors
Dagmar Skokanova
Czech Technical University in Prague, Masaryk Institute of Advanced Studies, Czech Republic
DOI: https://doi.org/10.2478/wsbjbf-2024-0002 | Journal eISSN: 2657-4950
Language: English
Page range: 9 - 18
Published on: Jan 29, 2024
Published by: WSB Merito University in Gdansk
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2024 Dagmar Skokanova, published by WSB Merito University in Gdansk
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.