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Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic Cover

Sustainable Marketing and the Challenges of Green Marketing Communication: Survey of Consumer Attitudes and Buying Behaviour for Sustainable Products in the Czech Republic

WSB Journal of Business and Finance
Volume 58 (2024): Issue 1 (January 2024)
By: Dagmar Skokanova  
Open Access
|Jan 2024

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DOI: https://doi.org/10.2478/wsbjbf-2024-0002 | Journal eISSN: 2657-4950
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Language: English
Page range: 9 - 18
Published on: Jan 29, 2024
Published by: WSB Merito University in Gdansk
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
consumer attitudes,
behavior,
green marketing,
greenwashing,
sustainability,
sustainable marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Mathematics and statistics for economists,
Mathematics,
Statistics

© 2024 Dagmar Skokanova, published by WSB Merito University in Gdansk
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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