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Symbolic Disruption and Brand Identity in Luxury: The ‘Made in China’ Backlash in the Digital Age Cover

Symbolic Disruption and Brand Identity in Luxury: The ‘Made in China’ Backlash in the Digital Age

Valahian Journal of Economic Studies
Volume 16 (2025): Issue 2 (December 2025)
By: ,   and    
Open Access
|May 2026
Articles in this issue
DOI: https://doi.org/10.2478/vjes-2025-0015 | Journal eISSN: 2344-4924 | Journal ISSN: 2067-9440
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Language: English
Page range: 43 - 58
Published on: May 27, 2026
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
luxury brands,
brand identity,
social media crisis,
reputation management,
consumer backlash
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Financial reporting, group accounting, accounting and balancing,
Management, organization, corporate governance,
Business informatics,
Information and communications systems

© 2026 Assia Belhouchat, Réda Djaouahdou, Alina Iuliana Tăbîrcă, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 16 (2025): Issue 2 (December 2025)
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