Symbolic Disruption and Brand Identity in Luxury: The ‘Made in China’ Backlash in the Digital Age
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Language: English
Page range: 43 - 58
Published on: May 27, 2026
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
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© 2026 Assia Belhouchat, Réda Djaouahdou, Alina Iuliana Tăbîrcă, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.