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The Marketing Audit as a Method of the Evaluation of the Marketing Plan Cover
By: Kamil Vaňa and  Ľubica Černá  
Open Access
|Feb 2013

References

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  7. 7. WILSON, A., The Marketing Audit Handbook. Glasgow: BELL and BEIN Ltd, 2002. ISBN 0-7494-3753-9
Language: English
Page range: 131 - 136
Published on: Feb 12, 2013
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2013 Kamil Vaňa, Ľubica Černá, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons License.