The Marketing Audit as a Method of the Evaluation of the Marketing Plan
By: Kamil Vaňa and Ľubica Černá
Open Access
|Feb 2013DOI: https://doi.org/10.2478/v10186-012-0023-4 | Journal eISSN: 1338-0532
Language: English
Page range: 131 - 136
Published on: Feb 12, 2013
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2013 Kamil Vaňa, Ľubica Černá, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons License.