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The Marketing Audit as a Method of the Evaluation of the Marketing Plan Cover

The Marketing Audit as a Method of the Evaluation of the Marketing Plan

Research Papers Faculty of Materials Science and Technology Slovak University of Technology
Volume 20 (2012): Issue Special-Number (December 2012)
By: Kamil Vaňa and  Ľubica Černá  
Open Access
|Feb 2013

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DOI: https://doi.org/10.2478/v10186-012-0023-4 | Journal eISSN: 1338-0532
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Language: English
Page range: 131 - 136
Published on: Feb 12, 2013
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing audit,
marketing plan,
marketing plan evaluation
Related subjects:
Engineering,
Introductions and overviews,
Engineering, other

© 2013 Kamil Vaňa, Ľubica Černá, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons License.

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