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Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale Cover

Application of Factor Analysis in Behavioral Segmentation on the Base of Semiometric Scale

Folia Oeconomica Stetinensia
Volume 7 (2008): Issue 1 (January 2008)
By: Magdalena Mojsiewicz,  Barbara Batóg and  Katarzyna Wawrzyniak  
Open Access
|Sep 2009

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DOI: https://doi.org/10.2478/v10031-008-0012-0 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 23 - 32
Published on: Sep 23, 2009
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
behavioral segmentation,
semiometric scale,
factor analysis
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2009 Magdalena Mojsiewicz, Barbara Batóg, Katarzyna Wawrzyniak, published by University of Szczecin
This work is licensed under the Creative Commons License.

Volume 7 (2008): Issue 1 (January 2008)