Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers Cover

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Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

Studia Universitatis „Vasile Goldis” Arad – Economics Series

Volume 31 (2021): Issue 3 (September 2021)

By: Laura Lazar and Mihai-Ionuţ Pop

Open Access

|Jul 2021

DOI: https://doi.org/10.2478/sues-2021-0014 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339

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Language: English

Page range: 60 - 74

Submitted on: Mar 1, 2021

Accepted on: Jun 1, 2021

Published on: Jul 23, 2021

Published by: Vasile Goldis Western University of Arad

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

celebrity endorsement,

breaking news effect,

Related subjects:

Business and economics,

Political economics,

Economic policy,

Business management,

Financial reporting, group accounting, accounting and balancing,

Marketing, sales, customer relations,

Banks, financial service provider, insurers

© 2021 Laura Lazar, Mihai-Ionuţ Pop, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution 4.0 License.

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