Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
By: Laura Lazar and Mihai-Ionuţ Pop
Language: English
Page range: 60 - 74
Submitted on: Mar 1, 2021
Accepted on: Jun 1, 2021
Published on: Jul 23, 2021
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2021 Laura Lazar, Mihai-Ionuţ Pop, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution 4.0 License.