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Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers Cover

Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 31 (2021): Issue 3 (September 2021)
By: Laura Lazar and  Mihai-Ionuţ Pop  
Open Access
|Jul 2021

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DOI: https://doi.org/10.2478/sues-2021-0014 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
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Language: English
Page range: 60 - 74
Submitted on: Mar 1, 2021
Accepted on: Jun 1, 2021
Published on: Jul 23, 2021
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
celebrity endorsement,
fake news,
breaking news effect,
clickbait,
neuromarketing
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Financial reporting, group accounting, accounting and balancing,
Marketing, sales, customer relations,
Industries,
Banks, financial service provider, insurers

© 2021 Laura Lazar, Mihai-Ionuţ Pop, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution 4.0 License.

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