Stereotypical Metaphor: A Missing Piece in Conceptual Metaphor Theory

El Mustapha Lemghari

doi:10.2478/slgr-2025-0018

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Stereotypical Metaphor: A Missing Piece in Conceptual Metaphor Theory

Studies in Logic, Grammar and Rhetoric

Volume 70 (2025): Issue 1 (June 2025)

By: El Mustapha Lemghari

Open Access

|Nov 2025

Abstract

The paper argues for a new kind of metaphors referred to as stereotypical metaphors. They are assumed to be stereotype-based metaphors, in that they arise from stereotypical thoughts speakers within a speech community attach to concepts. They are shown to be instrumental in motivating metaphorical extension of a variety of lexical items. Two case studies are conducted to adduce evidence in support of their descriptive adequacy.

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