FOMO, Brands and Consumers – about the Reactions of Polish Internet Users to the Activities of Brands in Social Media (Based on CAWI Representative Research)
DOI: https://doi.org/10.2478/sc-2019-0011 | Journal eISSN: 2450-7563 (formerly 2299-5382)
Language: English
Page range: 69 - 84
Published online: Dec 31, 2019
Published in print: Dec 1, 2019
Published by: Sciendo
In partnership with: Paradigm Publishing Services
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© 2019 Anna Jupowicz-Ginalska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.